Hauser Airflow

For Lux & Zebra's product visualisation campaign for HAUSER, a manufacturer of commercial refrigeration, I created the airflow simulations that show how cold air moves through the refrigerated displays. The animations were part of 23 assets produced for EuroShop 2026 and had to be visually appealing, easy to understand and technically accurate. For this I built a procedural airflow system in Houdini based on curves and particles, which could easily be adapted to the different 3D models of the product range.